Have you ever noticed that the first ingredient of your skincare product tends to be Aqua? That is because most products contain up of 80-90% water. Yes, the free stuff that comes from a tap, making the product cheaper to make.
Yes, water can make creams softer and easier to spread around our face and body. But, most people are surprised to hear water can be drying to our skin. The simple science behind it is, that as the water evaporates from the skin, some of our skins natural and necessary oils are taken with it, leaving us with dry, tight skin. This often leads to our skin feeling irritated or inflamed and potentially even break outs, particularly for those of us with already sensitive skin.
Not one of our products contain water in their formulation. Using only pure, undiluted ingredients, free of water (and the preservatives usually added to help keep the product stable and prevent bacteria which breed in water) can protect our skin barrier from damage, including the irritation that can sometimes occur when using synthetic preservatives. When we take out the water, the potent active ingredients can penetrate the skin and leave us with some impressive results.
As well as the benefits to our skin, waterless beauty is good for the planet too. With statistics like two thirds of the entire world’s population are expected to experience some sort of water shortage by 2025 – many companies are being urged to focus on their water footprint now more than ever, so choosing waterless products helps fight the cause.
So, whether it is value-for-money, to benefit your skin, or to help the environment preserve its precious resources – one thing is for sure, by choosing waterless products the benefits are plentiful.